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Gamification Drives Higher Levels of Engagement [INFOGRAPHIC]
It’s no secret that gamification is one of the hottest topics in the business world. In my previous post, I shared examples of gamification done right. For more details on the results our clients have...
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Four Gamification Strategies You Can’t Live Without
Gamification is becoming widely accepted as the next form of social media. Gartner predicts that by 2014, 70 percent of global organizations will have at least one gamified application in their...
View ArticleGetting It Right For Our Clients
Last week we announced we were teaming up with Badgeville, an innovative provider of gamification capabilities that we’ll be bringing to many of our clients. We made a very similar announcement about a...
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The How and Why of Gamification
Did you miss our webinar on using gamification to motivate your customers, employees, and partners? Not to worry! You can watch the webinar on-demand by clicking here. Here’s the gist: The loyalty...
View ArticleImprove Employee Training Through Gamification
There’s no need to search hard for evidence that we’re constantly surrounded by and have become accustomed to a world full of gamified experiences. Just a few years ago, you were a first mover if you...
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Why I Loved Bob Marsh’s Presentation at GSummit
I sit through a lot of presentations. Most are unremarkable, a few are painful. Every once in a while someone nails it. Bob Marsh, founder of LevelEleven, used his time at Gamification Summit 2013 to...
View ArticleHow Venture Capitalist Tim Chang Perfectly Summarized The Pattern At GSummit...
Have you ever discovered a pattern? You know what I’m talking about if it’s ever happened to you. You’re just taking things in, thinking that each moment, each conversation, each aspect is unique. Then...
View ArticleHow a Wharton Professor Doubled Student Engagement With Hyper-Subtle...
Previously, I blogged about the importance of measures, statistics, and analytics in gamfiication. Don’t think, though, that statistics is all there is. Maybe it’s not gamification without...
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How I gamified a home improvement project
Have you ever found yourself totally immersed in something? We all know the feeling. You set aside a small amount of time to complete a task and find yourself working on it several hours or days later....
View Article10 Do’s and Don’ts of Gamification
Gamification is no longer just a trendy buzz word. It’s becoming a standard business practice for any brand that relies on the web to engage with end users. But not all gamification implementations are...
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Fighting the Engagement Crisis Among Your Employees
Today we welcome a special guest to our blog, Kris Duggan. Kris is the co-founder and chief strategy officer for Badgeville. We face an engagement crisis. This is no secret — marketers, especially,...
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Golf: The Genesis of Gamification
I have a lot of mental tricks to make boring, repetitive tasks seem less boring. On a long walk to my car, for example, I’ll count my steps backward from some high number. Research shows that counting...
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How To Build The Case for Gamification On a Shoestring
I was surprised so few people raised their hands when I asked “have you heard of ‘gamification’ before this luncheon?” Only half the audience of 40 had. I figured everybody who signed up knew a...
View ArticleGamification Goes Global
Held on October 8th, 2013 in Istanbul, Turkey, Sanal Magaza brought together over 200 marketers, innovators, and technology enthusiasts in an event dedicated to unveiling the future of loyalty in the...
View ArticleThe Loyalty Weekly Roundup
GAME ON! #LMKTG Remember playing hard-to-get with your high school crush? Or maybe you still use the same game tactics today? Either way, chances are it probably worked. Humans have a natural desire to...
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Loyalty Weekly Roundup #Lmktg
Welcome back! Here is the loyalty news you may have missed this week: Maritz 2014 Loyalty Social Survey Did you miss the Maritz and Evolve24 presentation at the 2014 Loyalty Expo? Here are the slides!...
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Loyalty Weekly Roundup #LMktg
Welcome back! Here is the loyalty news you missed this week: Top 10 Loyalty Stories from the First Three Months of 2014 Apr 2014 | The COLLOQUY Quarterly COLLOQUY’s latest quarterly includes the most...
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Loyalty Weekly Roundup #LMktg
We already know loyalty programs are effective but can you recall joining one that just didn’t work for you? Share your experiences with us in the comment section below! I can’t tell you how many times...
View Article#LoyaltyDownload: Games vs. Gamification
The biggest challenge facing most loyalty programs today? Driving member participation. The best answer is to make use of every engagement tool at your disposal, but the trick is knowing which to use...
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Be a Game Designer
Can games like Angry Birds or Monopoly provide inspiration for customer loyalty programs? You bet. Barry Kirk and Bill Hennessy recently led attendees of a San Francisco conference on gamification in...
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